Last updated: July 23, 2026
Nova Marketing Inc., doing business as American Flags Express (“American Flags Express,” “we,” “us,” or “our”), respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit FlagsExpress.com, create an account, place an order, contact us, subscribe to communications, or otherwise interact with us.
This Privacy Policy applies to information we collect through our website and related online and offline interactions. It does not apply to a third party’s own websites, platforms, or services.
1. Personal Information We Collect
The information we collect depends on how you interact with us.
Information you provide
We may collect:
- Contact information, such as your name, email address, telephone number, billing address, and shipping address.
- Account information, such as your username, password, saved addresses, preferences, and order history.
- Order and transaction information, such as the products you purchase, quantities, pricing, shipping method, transaction status, returns, refunds, and related communications.
- Payment information. Payment information may be collected and processed by our payment service providers. We receive transaction information needed to complete, document, and support your purchase.
- Customer-service information, including questions, feedback, complaints, warranty claims, and other communications with us.
- Custom-product information, including artwork, logos, images, wording, specifications, approvals, and other materials you submit for a custom product or service.
- Marketing and preference information, such as newsletter selections, communication preferences, survey responses, promotion entries, and product interests.
Information collected automatically
When you use our website, we and service providers working on our behalf may automatically collect:
- Device and browser information, operating system, IP address, and general geographic location derived from the IP address.
- Pages viewed, links clicked, searches, referring pages, time spent on the site, cart activity, and other interactions with the website.
- Cookie identifiers, advertising identifiers, and similar technical information.
- Information used to maintain the website, diagnose problems, measure performance, prevent fraud, and understand how visitors use our services.
Information from other sources
We may receive information from payment processors, shipping carriers, ecommerce and customer-service providers, fraud-prevention services, analytics and advertising partners, publicly available sources, and third-party marketplaces, search engines, or shopping platforms through which you interact with us.
2. How We Use Personal Information
We may use personal information to:
- Process and fulfill orders, collect payment, arrange shipping, provide order updates, and handle returns, refunds, warranties, and customer service.
- Create and manage customer accounts and saved preferences.
- Produce and obtain approval for custom products.
- Communicate with you about orders, requests, accounts, policies, or changes to our services.
- Send marketing communications when permitted by law and manage your communication preferences.
- Personalize content and product recommendations.
- Operate, maintain, troubleshoot, analyze, and improve our website, products, advertising, and business operations.
- Detect, investigate, and prevent fraud, misuse, security incidents, and other harmful or unlawful activity.
- Enforce our agreements and protect our rights, customers, employees, property, and business.
- Comply with legal, tax, accounting, regulatory, and recordkeeping obligations.
3. Search Engines, Marketplaces, and AI Shopping Services
We may provide product, price, availability, fulfillment, return-policy, and other merchant information to search engines, marketplaces, advertising platforms, and AI-powered shopping services, including OpenAI’s ChatGPT. Product-catalog and merchant-policy information generally does not identify an individual customer.
If you choose to interact with us or place an order through a third-party platform, that platform may provide us with the personal information needed to respond to your request, complete the transaction, fulfill the order, prevent fraud, or provide customer service. The third party’s privacy policy governs its own collection and use of information before it provides information to us.
4. Cookies and Similar Technologies
We and our service providers may use cookies, pixels, tags, local storage, and similar technologies to:
- Keep the website and shopping cart functioning.
- Remember preferences and account settings.
- Understand website traffic and performance.
- Measure the effectiveness of advertising and communications.
- Personalize content and advertising.
- Detect fraud and protect the website.
Some cookies are necessary for the website to operate. Others support analytics, functionality, or advertising. Your browser may allow you to block or delete cookies, but doing so may prevent parts of the website from functioning properly.
We do not sell personal information for money. However, some state privacy laws may define certain disclosures involving advertising cookies or similar technologies as a “sale,” “sharing,” or use for “targeted advertising.” Where applicable, you may request to opt out as described in Section 8.
5. How We Disclose Personal Information
We may disclose personal information to:
- Ecommerce, hosting, and technology providers that operate or support our website and business systems.
- Payment processors and financial institutions that authorize and process transactions.
- Shipping carriers, manufacturers, suppliers, and fulfillment providers involved in preparing, shipping, or delivering an order.
- Customer-service, communications, and email providers that help us respond to customers and deliver requested or permitted communications.
- Analytics, advertising, and measurement providers that help us understand website use, measure campaigns, and present relevant advertising.
- Fraud-prevention, cybersecurity, and identity-verification providers that help us protect transactions, customers, and our business.
- Search engines, marketplaces, and AI-powered shopping platforms that help customers discover products or complete transactions.
- Professional advisers, including attorneys, accountants, auditors, insurers, and consultants.
- Government authorities or other parties when required or permitted by law, including to respond to legal process, investigate fraud, enforce agreements, or protect rights and safety.
- A buyer, successor, or other party involved in a business transaction, such as a merger, acquisition, financing, reorganization, or sale of assets.
- Other parties at your direction or with your consent.
We do not sell customer lists or personal information for monetary consideration.
6. Data Retention
We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to fulfill and document transactions, provide customer service, maintain warranty and product records, prevent fraud, resolve disputes, enforce agreements, and comply with legal, tax, accounting, and regulatory requirements.
Retention periods vary based on the type of information, the nature of our relationship with you, legal requirements, and operational needs. When information is no longer reasonably needed, we may delete it, deidentify it, or retain it when permitted or required by law.
7. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No website, transmission method, or storage system is completely secure, and we cannot guarantee absolute security.
You are responsible for maintaining the confidentiality of your account credentials. Please contact us promptly if you believe your account or information has been used without authorization.
8. Your Choices and Privacy Rights
Marketing communications
You may unsubscribe from promotional emails by using the unsubscribe link in the email. We may still send non-promotional messages concerning orders, accounts, customer-service requests, or legal matters.
Account information
If you have an account, you may sign in to review or update certain account information. You may also contact us for assistance.
Privacy rights
Depending on where you live and subject to applicable exceptions, you may have the right to:
- Request access to or a copy of personal information we maintain about you.
- Request correction of inaccurate personal information.
- Request deletion of personal information.
- Request information about the categories of personal information we collect, use, or disclose.
- Request a portable copy of certain personal information.
- Opt out of certain disclosures considered a sale or sharing, or of processing for targeted advertising.
- Limit certain uses or disclosures of sensitive personal information.
- Appeal a decision concerning a privacy request.
- Receive equal service and pricing without unlawful discrimination for exercising a privacy right.
To submit a privacy request, email Help@FlagsExpress.com with the subject line “Privacy Request,” use our Contact Us page, call (262) 783-4800, or write to:
American Flags Express
Attn: Privacy Request
12615 W. Custer Ave.
Butler, WI 53007
We may need to verify your identity before completing a request. We will use information submitted for verification only to evaluate and respond to the request. Authorized agents may submit requests where permitted by law, but we may require proof of authorization and verification of the consumer’s identity.
Privacy rights vary by jurisdiction. We may deny or limit a request when permitted by law, and we will explain our decision when required.
9. Children’s Privacy
Our website is intended for a general audience and is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, please contact us so we can take appropriate action.
10. International Visitors
American Flags Express is based in the United States. If you access our website or purchase from outside the United States, your information may be transferred to, processed, and stored in the United States and other countries where our service providers operate.
Depending on your location, you may have additional rights regarding your personal information. Where required, our legal bases for processing may include performance of a contract, compliance with legal obligations, our legitimate business interests, and consent. You may contact us using the information below to exercise applicable rights or ask questions.
11. Third-Party Websites and Services
Our website may link to third-party websites or services. We are not responsible for their privacy, security, or content. Review the privacy policy of any third party before providing personal information.
12. Changes to This Privacy Policy
We may update this Privacy Policy periodically. We will post the revised policy on this page and update the “Last updated” date. If required by law, we will provide additional notice or request consent.
13. Contact Us
Nova Marketing Inc. d/b/a American Flags Express
12615 W. Custer Ave.
Butler, WI 53007
Help@FlagsExpress.com
(262) 783-4800